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About Us

Start with an electric kettle

In 2007, the first electric kettle was born. All food grade 304 stainless steel material, the British Strix double metal temperature control, all the safety of the connection piece, branch joint electric kettle to make safety and health into life. In June 17, 2014, the division was awarded the title of enterprises in Shanghai. In 2015, a combined sales of 323 million, the general’s 30 million electric kettle was born, the scope of product sales reached 27 provinces and cities, 64 countries and regions, exports to the United States, Germany, Russia, Ukraine, Sri Lanka, general has been linked to the formation of the personalized management mechanism, has the domestic and international standards of production base.

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Changes brought by the whole division

General combination to improve the quality of life of the Chinese families as the corporate vision. Therefore general Lian has been committed to solutions in intelligent and convenient small kitchen appliances, through the continuous improvement of technology and humane products change cooking, art life. At present, Science Association of small household electrical appliances in the kitchen area continues to expand, an endless stream of new products, mainly covers the electric pressure cooker, electric rice cooker, the boiling water pot, yogurt machine, electronic boxes series more than 100 types, supporting healthy kitchen small appliances, for Chinese family bring international quality kitchen small appliances choice.

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Quality brand value

Now, more than 300 employees, the average age of less than 30 years old, of which the management of undergraduate education accounted for 85%, the value of the sun in the blood flow in each section of the blood. 2016, general contact has become the East China region, South China sold in small kitchen appliances brand, in the future, general will positioning small kitchen appliances, with international quality to create everything from Science Association products, the company for the development of the brand of choice for the kitchen and small household electrical appliance field. General branch, kitchen small household electrical appliances leader.

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